Best 5 loyalty Programs Across Industries

Nordstrom — The Nordy Club (Apparel)

  1. Tiered program to prioritize high spending customers.
  2. From basic discounts to being able to access ‘Invite Only’ parties, customers get a wide range of rewards.
  3. Accelerated points earning capability through the Nordstrom credit & debit cards.
  4. Social sharing and referrals to further engage customers.

Marriott International — Marriott Bonvoy (Hospitality)

  1. Tiered program to prioritize the high spending customers.
  2. Earning points via several activities, not restricted to only their wide network of hotels.
  3. Partnered with Credit cards, car rentals and more than 40 airlines for enhanced points earning capability.
  4. Transferring loyalty points to fellow members is quite unique to this program.

Amazon.com — Amazon Prime (Online Retail)

  1. Amazon has evolved their previous loyalty program completely and now offers a program which is classified as a premium loyalty program.
  2. A subscription model with benefits like free shipping, exclusive deals, early access for offers etc.
  3. Many value-added services like Amazon music, Prime Video subscription all bundled together.
  4. Two different loyalty programs for its B2C and B2B segment.

ULTA Beauty — Ultamate Rewards (Beauty & Cosmetics)

  1. The Ultamate Rewards Mastercard provides additional discounts while shopping with ULTA
  2. Exclusive offers for members with a tiered program to prioritize the high spending customers.
  3. No expiry of points for top two tiers.
  4. Social sharing and referral modules could further engage their customers.

Kelly Services — Kelly Rewards (Staffing & Education)

  1. Points earned for assignments and for anniversaries.
  2. Tier based rewards, like badges for LinkedIn profile is quite unique and will be sought after by their members.

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